Coconut oil based consumer products

This is a category that has been trending for years and shows no sign of slowing. Particularly among health and environmentally-conscious consumers, coconut oil is seen as a mainstay replacement for many standard consumer products judged to be harmful in some way.

Coconut oil is found in health foods, cruelty-free beauty products, personal hygiene offerings, and more. Even pure coconut oil does very well when marketed to the right crowd. It’s a commodity good with a market not likely to dry up anytime soon. And like smartwatches, it’s a product class that effectively bridges multiple niches and can be marketed in many different ways

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